“Amaia continually supports and encourages me to widen my perception and strengthen my leadership, helping me become a better leader. It has been both life changing and life affirming. Much of our high paced growth was unlocked through the leadership capacity our team kept developing under Amaia’s thoughtful guidance.”

Over the past 10 years, I’ve had the privilege of working with Amaia on some of my most meaningful goals, from writing my book to growing my business. She creates a safe space where I feel supported and constructively challenged, helping me reflect deeply, think clearly, and turn insight into meaningful and lasting progress over time.

“Amaia has worked as a mentor and coach with the GAIL’s team for many years. We have truly enjoyed and greatly benefited from her support, insight, and know how. Her presence has helped strengthen our thinking, our leadership, and the way we work together as a team across different stages of growth, change, and development.”

“Amaia has been an inspiring partner for constructive discussions and a strong source of support throughout key moments in my journey. She is without doubt my go to person in matters related to coaching, leadership development, and facilitation, always bringing helpful insight into corporate environment, culture, and human dynamics.”

“I’ve known Amaia for almost 30 years and have worked with her throughout every stage of my career, from junior roles to senior operations. She has played a major role in my development, with a rare ability to listen deeply, understand people from all backgrounds, and unlock potential through her tailored coaching and strong business insight.”

“Working with Amaia Zubia has brought real clarity and connection to GAIL’s Leadership and Management Team. She has helped us strengthen relationships, deepen trust, and align more meaningfully across the organisation, creating the conditions for stronger collaboration, clearer communication, and more grounded leadership at every level.”