Individual Capacity
When leadership is conscious, change becomes inevitable
When organizations grow, shift, or come under pressure, teams can begin to pull in different directions. What once felt coherent becomes fragmented. Small tensions become daily friction, and leadership is drawn into constant reaction solving today’s urgency at the expense of tomorrow’s direction. From the outside, it can look like a pace problem. In reality, it is often an alignment problem: strategy, behaviour, team dynamics, and organizational conditions are no longer moving together.
Leadership today is becoming less about command and more about navigation: holding meaning, direction, and ethical orientation.
Leadership today is becoming less about command and more about navigation: holding meaning, direction, and ethical orientation.
Leadership today is becoming less about command and more about navigation: holding meaning, direction, and ethical orientation.
A succeful Leader must understand their ecosystem well and be aware of the quality of relationships they can cultivate with people, technologies, and the systems that connect them.
What We Do Best
The Art of Coach Approach
Core coaching skills for leaders and managers.
2 days x 3 modules
The Art of Systemic Leadership
An immersive journey to grow confidence in their collective leadership
2 days x 3 modules
Leadership & Behavioural Agility
Through Comprofiles
2 days
Coaching & Group Supervision
An immersive journey to grow confident, self-aware leaders.
4-6 sessions on average
Not sure which approach fits best? Let’s explore it together
Testimonials
NED | Board Advisor
“Amaia continually supports and encourages me to widen my perception and strengthen my leadership, helping me become a better leader. It has been both life changing and life affirming. Much of our high paced growth was unlocked through the leadership capacity our team kept developing under Amaia’s thoughtful guidance.”
Career and Wellbeing Coach/Business
Over the past 10 years, I’ve had the privilege of working with Amaia on some of my most meaningful goals, from writing my book to growing my business. She creates a safe space where I feel supported and constructively challenged, helping me reflect deeply, think clearly, and turn insight into meaningful and lasting progress over time.
Group CFO at Bread Holdings & GAIL’s Bakery
“Amaia has worked as a mentor and coach with the GAIL’s team for many years. We have truly enjoyed and greatly benefited from her support, insight, and know how. Her presence has helped strengthen our thinking, our leadership, and the way we work together as a team across different stages of growth, change, and development.”
Psychotherapist trained in Adlerian
“Amaia has been an inspiring partner for constructive discussions and a strong source of support throughout key moments in my journey. She is without doubt my go to person in matters related to coaching, leadership development, and facilitation, always bringing helpful insight into corporate environment, culture, and human dynamics.”
Head Of BOH Projects
“I’ve known Amaia for almost 30 years and have worked with her throughout every stage of my career, from junior roles to senior operations. She has played a major role in my development, with a rare ability to listen deeply, understand people from all backgrounds, and unlock potential through her tailored coaching and strong business insight.”
Director Of Operations at GAIL’s Bakery
“Working with Amaia Zubia has brought real clarity and connection to GAIL’s Leadership and Management Team. She has helped us strengthen relationships, deepen trust, and align more meaningfully across the organisation, creating the conditions for stronger collaboration, clearer communication, and more grounded leadership at every level.”
People Partner (Talent and Development)
“Over the years I have worked with Amaia, I have found her to be an immense coach: honest, intuitive, and equipped with a rich toolkit of interventions suited to different situations. She has also been a great mentor to members of my team, always showing real empathy, clarity, and care in the way she works and leads others consistently.”
Head of People Experience
“Amaia’s coaching has been a catalyst for positive cultural change in our business. She supports teams with a rare balance of challenge and empathy, helping us communicate better, collaborate more effectively, and step into stronger leadership. Her work has been truly transformative, both personally and for the team as a whole.”
Coaching Teenagers & the Adults
“For over a year, Amaia provided our organisation with systemic supervision. Her counsel, guidance, and ability to see things from a different perspective, always grounded in the systemic, proved fundamental. The insights and shifts that emerged from this work were profound and far reaching, creating deep growth for both the individual and the wider system.”
Senior Food & Coffee Developer
“Amaia has a gift. Her connection with people and her insight into what truly matters enable them to achieve meaningful and positive change. She brings warmth, clarity, and depth to her work, helping people move forward with greater self awareness, confidence, and a stronger sense of direction, purpose, and trust throughout.”
Head Of Operations
“Working with Amaia for so many years has been one of the most meaningful relationships in my life. I cannot imagine my personal or professional journey without her. She has walked beside me through every high and low, and her wisdom, strength, and unwavering support have shaped both my path and the person I’ve become over many years.”
Bread Holdings Group People Director GAIL’s
“Amaia has been a trusted partner for over 6 years. She has led inspiring and thought provoking leadership experiences that have supported the development of many of our teams. Her work consistently creates space for reflection, growth, and stronger connection, leaving a lasting impact on people and the wider organisation.”
