“Amaia continually supports and encourages me to widen my perception and strengthen my leadership, helping me become a better leader. It has been both life changing and life affirming. Much of our high paced growth was unlocked through the leadership capacity our team kept developing under Amaia’s thoughtful guidance.”

Over the past 10 years, I’ve had the privilege of working with Amaia on some of my most meaningful goals, from writing my book to growing my business. She creates a safe space where I feel supported and constructively challenged, helping me reflect deeply, think clearly, and turn insight into meaningful and lasting progress over time.

“Amaia has worked as a mentor and coach with the GAIL’s team for many years. We have truly enjoyed and greatly benefited from her support, insight, and know how. Her presence has helped strengthen our thinking, our leadership, and the way we work together as a team across different stages of growth, change, and development.”

“Amaia has been an inspiring partner for constructive discussions and a strong source of support throughout key moments in my journey. She is without doubt my go to person in matters related to coaching, leadership development, and facilitation, always bringing helpful insight into corporate environment, culture, and human dynamics.”

“I’ve known Amaia for almost 30 years and have worked with her throughout every stage of my career, from junior roles to senior operations. She has played a major role in my development, with a rare ability to listen deeply, understand people from all backgrounds, and unlock potential through her tailored coaching and strong business insight.”

“Working with Amaia Zubia has brought real clarity and connection to GAIL’s Leadership and Management Team. She has helped us strengthen relationships, deepen trust, and align more meaningfully across the organisation, creating the conditions for stronger collaboration, clearer communication, and more grounded leadership at every level.”

“Over the years I have worked with Amaia, I have found her to be an immense coach: honest, intuitive, and equipped with a rich toolkit of interventions suited to different situations. She has also been a great mentor to members of my team, always showing real empathy, clarity, and care in the way she works and leads others consistently.”

“Amaia’s coaching has been a catalyst for positive cultural change in our business. She supports teams with a rare balance of challenge and empathy, helping us communicate better, collaborate more effectively, and step into stronger leadership. Her work has been truly transformative, both personally and for the team as a whole.”

“For over a year, Amaia provided our organisation with systemic supervision. Her counsel, guidance, and ability to see things from a different perspective, always grounded in the systemic, proved fundamental. The insights and shifts that emerged from this work were profound and far reaching, creating deep growth for both the individual and the wider system.”

“Amaia has a gift. Her connection with people and her insight into what truly matters enable them to achieve meaningful and positive change. She brings warmth, clarity, and depth to her work, helping people move forward with greater self awareness, confidence, and a stronger sense of direction, purpose, and trust throughout.”

“Working with Amaia for so many years has been one of the most meaningful relationships in my life. I cannot imagine my personal or professional journey without her. She has walked beside me through every high and low, and her wisdom, strength, and unwavering support have shaped both my path and the person I’ve become over many years.”

“Amaia has been a trusted partner for over 6 years. She has led inspiring and thought provoking leadership experiences that have supported the development of many of our teams. Her work consistently creates space for reflection, growth, and stronger connection, leaving a lasting impact on people and the wider organisation.”